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An Easy Guide to Buying Diamond Jewelry Online

diamond jewelry online

Image Credit: PrimeStyle.com

Are you hesitant to buy diamond jewelry online? No problem. Your guide about Diamond Jewelry is here. It answers the commonly asked questions and removes the doubts related to safety and security of money and personal details.

Besides that, it will also help you buy jewelry from certified diamond merchants online.

Buying Diamond Jewelry Online – What to Buy?

When it comes to buying online, wide range of options come calling. There are necklaces, rings for engagements, weddings, and anniversaries, there’re studded bracelets, earrings, and much more. The list goes on.

Customized diamond jewelry option is offered by many online jewelry stores. They allow the customers to select the design, metal, and the precious stone to be studded in the ornament. People choose different metals for diamond jewelry. While some choose yellow or white gold, others choose platinum.

Based on the design and size, these stones are cut and fitted accordingly. The whole process is carried out so professionally that you get value for every single penny you pay. However, don’t buy anything online unless you read the below mentioned information.

Things to Check

Entering your credit card and personal details without checking the credentials of the website is a strict NO. You order jewelry online only from branded stores or at least from sites that have good reviews.

But irrespective of where you buy them from, do check the following:

One – 4 Cs of Diamonds

Before you buy diamond jewelry online, there are 4Cs to know about. This industry considers these 4Cs significant for understanding the grades and categories.

Cut – This determines the beauty of the stone. Do not mistake cut for shape like most people do. They’re two different things.

The way the angles and finishing is done establishes brightness and handles light to make it glow.

Different types of cuts are:

  • Ideal cut
  • Fine cut
  • Shallow cut
  • Deep cut.

The popular grades of cut which you can buy online are:

  • Ideal cut
  • Premium
  • Very good
  • Good
  • Poor

Whether you buy diamond earrings online or buy loose diamonds online, these cuts are something to lookout for every time.

Clarity – By clarity here we mean the number of flaws and inclusions in them. These flaws and inclusions are known as clarity. The grades of clarity are the following:

  • Flawless (F)
  • Internally Flawless (IF)
  • Very Slightly Included (VVSI)
  • Very Slight Included (VSI)
  • Slightly Included (SI)

Preferably, VVSI and VSI can be a great choice for they give the value for your money and at the same time are great in appearance.

Color – Do check the color prior to buying any type of diamond jewelry online. Whether you buy engagement rings online, or buy necklace online, the color has to be checked.

According to the certified merchants, presence or absence of color is considered as diamond color. So you’ve option to buy colorless, slightly colored, or white color online. The color is rated from D and goes down till Z on the scale.

Carat Weight – The weight and size of the diamonds is measured in carats. It starts from 1 carat and the number goes up accordingly with the weight and size. So the more the carat weight, the higher the price of the stone is no matter if you buy jewelry online or from offline store. Carat weight remains a price determining factor throughout.

Two – Risks Involved in Buying Diamonds Online

You now know the 4Cs of buying diamond jewelry online. It’s time to analyze the risks involved in purchasing them online and minimize them to the possible extent. So what are the risks involved? Take a look.

Incomplete Information – Details of a product or service need a go-through prior to the purchase; especially, when it’s gold or platinum or any other precious metals.

However, the problem that buyers consistently face is lack of detailed information about the necklace, ring, or whatever they intend to buy. As a result, they end buying something else and not what they intended.

You can minimize this risk by reviewing whatever you want thoroughly. Ecommerce stores allow you to connect with them for any queries and information. Use that service if needed. But buying diamond jewelry without full information isn’t a wise idea.

Entering CC and Bank Details – Apparently, the bank details involve the biggest risk of theft. People shy away from furnishing their credit card details online to make a purchase – whether they purchase diamond jewelry online or buy anything else such as clothes, toys, etc.

There are many fraudulent sites that take your money but don’t deliver what you ordered. Beware of them! Do a background check of the online jewelry shop (if you’re making a purchase from them for the first time or haven’t heard about them earlier.) and take a look at their return policies and payment options.

Secured online payment system is in place to avoid fraudsters from stealing your CC or bank details. See if the website you’re getting jewelry from has a secured payment gateway. It will keep your details and the money both safe.

Delivery Issues – When you get any jewel or ornament online from branded online diamond stores, be sure of the delivery. You get what you ordered. Most of the times it’s delivered on-time; sometimes delivery is delayed by a day or two. But it’s all fine.

The problem arises when someone new to shopping diamond jewelry online and the delivery is delayed by a week or so. In such situations, try to connect with the customer care and give the transaction details, ask why your order hasn’t been delivered yet. In short, bring delivery issues to their notice and your problem will soon be resolved.

The other issue could be of a different product delivery or of damaged product. Thus, it’s advised to check the product on delivery and confirm if that’s what you ordered.

Buying Diamond Jewelry Online – Procedure to Follow

Now that you’ve read ‘things to check,’ it’s time to get the best ornaments. But how do you do that? It’s not a tough task really.

  • You just have to decide what you intend to buy, if it’s an engagement ring, wedding ring, necklace, or anything else, then check the options available on the online store.
  • Once decided, follow the instructions on the website and order the jewelry you want. It will be delivered to you in a stipulated time period.
  • See if there’s an option to buy customized diamond jewelry online. If yes, connect with them and learn more pricing, duration, delivery charges, guarantee, policies, so on and so forth.


Having read this guide, buying diamond jewelry online shouldn’t be risky for you. Check everything properly, order it, and get it delivered to you in no time. As simple as that!

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